Buyers Testimonials

Here is what our buyers had said about us and their buying experiences.

JOIN US

  • fashionventuresportal.com at Facebook
  • fashionventuresportal.com at Pinterest
  • fashionventuresportal.com at Twitter
  • fashionventuresportal.com at Google Plus


Latest Blog Post

SELLER HELP BOOK

Top 3 tips for writing product descriptions that sell:

1. Connect with Your Potential Buyer

A good description will allow your potential buyer to feel a greater sense of connection with you and your work. Tell the story… What is your creative process? What inspired you to create this piece? Where was it created? Why was it created? Simply answering these questions will help with establishing a connection with the reader, which will increase your chances of making a sale.

Always remember  you have friends in fashion ventures to help you with your writing- all you need to do is ask for help- call 09830339521

2. Write in a Conversational Style

Conversational style writing means writing the way you talk. This also ties in with our first tip, as it helps your readers to ‘connect’ with what you’re saying. Don’t be afraid to be light hearted or even humorous in your descriptions if it suits you or your work. Of course, this won’t suit every piece you do.

Conversational style writing is all about being natural and genuine at the same time. It’s not an excuse to write sloppy. Make sure your sentences make sense and your words are spelt correctly. Once you’ve finished writing, read it back to yourself aloud, to make sure what you have written is clear, concise and sounds great!

3. Give them the Details

Make sure you give them all the necessary details… and make sure they are ACCURATE! Have you ever bought something and regretted it? Chances are you have, and the reason for your regret is that the thing you bought wasn’t as good as you thought it was going to be. Don’t let that be your customer’s experience! When they receive your wonderful creation, you want them to be so happy and so impressed that they come back to your shop to buy from you again and again!

When listing your item, there is section for you to include dimensions (if appropriate), and materials used. Some of you will be ‘making your items to order’ (usually applies to smaller handmade items). If this is the case, make sure you put this in your description, so they know how long they will need to wait. If you are up front about this, most people won’t mind. They may even like the fact that you are creating something especially for them! On the flip side, if they don’t know you are ‘making to order’, you may have an impatient and unhappy customer on your hands. Which is not good! 

One more thing: If you insure your items in shipping and/or offer a generous ‘refunds, returns and exchanges’ policy, it is a good idea to mention it at the end of your descriptions. It’s definitely a selling point!

So have fun and do remember if you need help in writing product descriptions -you can always find help by calling us at 09830339521

..............................................................................................................................................................................................................

How to Market Your Shop With Instagram

1. Share What Matters

Wondering what kind of content you should be generating for your Instagram account? Get started by checking out the company’s simple instructions for getting started and its downloadable Brand Strategy Guide. Martha of Buried Diamond recommends taking an experimental approach that involves a lot of trial and error. “Experiment with a bunch of things at the beginning. Some of your posts will get more likes than others. Take time to analyze what received the most likes and why: Was it your image quality? The colours?  Your funny caption? Did you tag the image effectively? Was it the time of day you posted?” If you’re stumped, it is a good idea to explore the accounts of other brands you respect and admire. Find like-minded people, follow their accounts and interact with them.

2.  Edit to Perfection

Daunted by the prospect of capturing consistent publicity-worthy photos? Luckily, there are plenty of easy-to-use photo editing apps, including VSCO CAM and Afterlight, that allow you to lighten, crop and filter images right on your mobile device. Parts of Erin Dollar’s studio can be dark at times, so she uses apps to brighten and crop shots that are less than stellar at first glance.

3. Be Communication Conscious

Clear communication is a priority.  By posting shop updates with item release times on Instagram. “I allow my customers to plan ahead and be ready to purchase right when new items go live,” says Martha Porter, who promotes her brand Burries Diamonds successfully in Instagram . “My shop sells out quickly when I list popular items.” Martha’s growing brand presence on Instagram has also resulted in more questions from potential customers on the platform. Responding quickly to customers is key due to the fast-paced nature of the platform, she says.  “Be ready to step up your customer service,” she advises. “I try to designate time to answer questions, but due to the nature of the medium, I often just answer on the fly, right when a comment is received,” she adds.

4. Take the Time

For time-crunched entrepreneurs, another big benefit of marketing on Instagram is the ability to post on the go. Though it’s a good idea to post at least one new

image a day to keep followers engaged, you can go at your own pace. In contrast to the content calendar she creates for her blog, Erin takes a more spontaneous approach to posting on Instagram depending on what’s going on in her studio on any given day. If she takes a few photos of a specific process or technique, she spaces them out rather than posting them all at once, mixing in product shots and other images. “Five minutes of effort can lead to multiple days of content,” she says.

Martha of Buried Diamond also saves time by shooting a few less formal photographs when she’s taking product shots for her online listings. Then, she sporadically posts the supplemental shots leading up to a restock announcement. “That way, customers see clear images of upcoming products, and I don’t have to stress out about editing an image on my phone at the last minute when I’m focused on publishing listings,” she says.

small businesses on my account,” Martha says. “If I regram a customer or friend, I always credit the original poster.” To keep customers engaged, she encourages them to post and tag images of themselves wearing the items, remembering to credit their accounts if she “regrams” the photos.

You can also use Instagram as a market research tool. Check out the profiles of your followers to find out more about your customer base and spend some time analyzing which products get the most likes. Erin also uses Cotton & Flax’s Instagram account to inform her product development. “For example, I might ask my followers what colours they prefer out of a batch of linens, or give them the opportunity to pick their favorite of my newest pattern designs.

5. Sale Away

Instagram can be a great way to offer a coupon code or promote a sale. The key to a successful promotion is making your photo captions as clear as possible, Martha says. You should also be ready for an influx of questions and comments. Martha suggests directing followers to the link to your online shop in your profile and offering more detailed information there. One key to running promotions on Instagram: moderation matters. “As a general rule, share your item promotions sparingly or risk annoying your followers,” she cautions.

6. Create Feedback Loops

Reciprocity is a driving force behind Instagram, so be sure to like, share and comment on other people’s photos as well. “I enjoy promoting friends and other small businesses on my account,” Martha says. “If I regram a customer or friend, I always credit the original poster.” To keep customers engaged, she encourages them to post and tag images of themselves wearing the items, remembering to credit their accounts if she “regrams” the photos.

You can also use Instagram as a market research tool. Check out the profiles of your followers to find out more about your customer base and spend some time analyzing which products get the most likes. Erin also uses Cotton & Flax’s Instagram account to inform her product development. “For example, I might ask my followers what colours they prefer out of a batch of linens, or give them the opportunity to pick their favourite of my newest pattern designs.”

Hope you found this article informative. But the real fun begins when you start doing things you have read about. If you have any problem setting up your account in Instagram we can help you. Call us at 09830339521 or email us at fashionventuresportal@gmail.com.

 

Check out this page for upcoming useful articles

Do you have any questions?  This is the best place to ask and get answers that may help.